Outline

NATIONAL UNIVERSITY OF SINGAPORE School of business sector Department of market MKT3416 avocation-to-Business Marketing Instructor:Associate professor Lau Geok Theng Office: BIZ1 Mochtar Riady grammatical construction 08-10 Tel: 6516-3179 Fax: 6779-5941 E-mail: geoktheng@nus.edu.sg academic session: Semesters II, 2011/2012 mannequin Objectives This race seeks to acquaint participants with the basic concepts, tools and frameworks in telephone circuit-to- occupancy grocery storeing. Participants ar candid to the unique challenges in operating in the business market and provided with opportunities to carry out market analysis and to build selling decisions in the business merchandising context. This course go out be taught in an application-oriented fashion. The various business marketing management concepts and principles impart be taught through brief lectures, soma discussions, class exercises and videos. The participants will learn how to m ake business marketing decisions, solve business marketing problems and develop business marketing plans through single(a) analysis, class discussion and group presentation of marketing cases as well as group involvement in a business marketing project. Required Text Lau Geok Theng, Business Marketing: An Asian Perspective, McGraw Hill, 2007. Reference Text Michael D. Hutt and Thomas W. Speh, Business Marketing Management, 9th Edition, Thomson Learning, 2007.

Course Outline | | | ! | |Session |Topic | date | | | | | |1 |Course Introduction. |Chapter 1...If you want to wash up a full essay, order it on our website: BestEssayCheap.com

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