India Commerce Consulting CORNERING THE MARKET TOGETHER MEMORANDUM TO: FROM: SUBJECT:Blair beau monde, Inc. - irrigate Purifiers for India DATE:4/21/2004 Purpose and Overview The office of this memorandum is to provide you with our recommended comprehensive food merchandiseing programs for your urine purifier, disport, in India. Less developed countries (LDCs), such as India, battle pee contamination regularly. It is our conclusion, based on Blairs internal strengths and weaknesses and external opportunities and threats (SWOT), that dissonance will be successful in targeted beas of India. In addition, becharm will generate adequate revenues to payback funds for market place testing, potential market specific product reengineering, start-up investments and ongoing operational costs. Following ar highlights of our SWOT analysis, pertinent assumptions and marketing strategies. digest of Your ago and Current Situations Industry experts generally regard the Blair Company product caudex as superior in impairment of performance and tonicity. For the onetime(prenominal) five years your company has enjoyed an average yearbook gross revenue revenue growth of 12 portion due to its quality and market reputation. The product line, consisting of, desalinators, particle filters, ozonators, ion throw resins and purifiers have awarded you with present sales in 1996 of almost $four hundred million. Your consumer base is diversified, capturing residential, hospitals, municipalities and diverse businesses including water-bottling companies.
With over 4,000 employees, including 380 dedicated to technical applications, world-! wide sales offices, clarified assembly areas and distribution facilities in Germany, Japan and Singapore, you are alert to expand its international market presence. Currently, your company successfully sells its 2 versions of home water filters to Germany, Poland, Hungary, Romania, Czech Republic and Slovakia, which importantly contributed to the 1996 international sales of almost $140 million. However, other market luck exists with other less developed countries (LDCs). Many LDCs are plagued with dirty water that most home water filters cannot right decontaminate. If you indispensability to get a full essay, order it on our website:
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