Historical Writing Essay Example | Topics and Well Written Essays - 1000 words

Historical Writing - Essay Example Yet not all interpretations of the past are deemed valid as some are simply beyond the burden of evidence and fair interpretation of the historical record is neglected. To communicate a sound interpretation of a historical phenomenon, "an eye witness account" should come within the period. Ash's extremely readable book is a detailed recount in essay form of the political transformation and revolution of Eastern Europe. He wrote about the events that politically transformed Poland, Hungary, Eastern Germany and Czechoslovakia which teaches us lessons against communism and glorifies the struggle for freedom. With his account of the revolt in Budapest and Hungary, the events that exactly took place with the fall of the Berlin wall continue to captivate and inform readers. The happenings in Prague were given out in vivid detail with personal accounts of the leading anti-communists figures. The long and elaborate observations however failed to explain the failures of the earlier movement to destabilize communism which could have completed the fifth part which summarizes his observations and a few drawn out conclusions of the first four chapters. The second section of the book traces the changes in Eastern Europe, however failing to discuss how the revolution became logical in an era that defies prediction. His theories drew out the summary in three words-"Gorbachev, Helsinki and Toqueville", who all set the stage for a revolution. His unique work, managed to create a storytelling atmosphere that combined facts and analysis into a highly readable and enjoyable piece of work that critically dubbed the Magic lantern as "sensational, scholarly and literary. Reviews have treated his work as a "history of the present" that invites dissenting opinion on the issues concerning a certain time frame that allows history to complete its course. Eventually issues would sooner or later add up to form part of the whole saga that critics were quick to point as Ash's error in writing a somewhat historical piece just after several months of the actual event. We begin to agree with the critics on the sound idea that to recount past history of a certain period, a particular time frame is designated to create a full picture of the results after the tangible and unforgotten era. However, we may be led to believe that Ash was never aiming for the perfect account of the unpredictable. History and journalism has never set a standard within which to form as a guide in the chronology and conclusion in writing historical events and. Ash's writing was more of an art akin to creative journalistic writing and may not be taught to follow the elements of a structure d history. His exact account leaves us facts and interesting fragments of his travels along the chronology of an important chapter of recent events. We are not approaching the modern age with our first few steps--we are in a journey towards scientific advancement and treating literary and journalistic pieces with a degree of control would relegate the writer's efforts into nothing but a sham. Ash was merely raising his ideas and account of the

Japanese Literature Essay Example | Topics and Well Written Essays - 750 words

Japanese Literature - Essay Example The four main principles of Keene help us in understanding the aesthetic appeal of Japanese literature more vividly. Aesthetics is a branch of philosophy that is related with the appreciation of things as they affect our physical senses and especially affecting in a pleasurable way. According to the first principle of Keene, which is suggestion, the Japanese artists and writers wanted to suggest things rather than expressing it completely. The writers never expressed a climax like in Western writing but gave an appealing beginning and end tot heir work without giving a proper reasoning. For example, the literary works about love does not describe much about the meeting of a man and women but explains about the yearning and longing in the minds of lover to meet each other. In the times of Kenko, the Japanese literature applied the principles of suggestion to great length .They tried to be imaginative and expressed the beauty of nature with single strokes of paining rather than filling up the canvas with colors. A second important characteristic of Japanese aesthetics is the element of irregularity .By this it means that, one cannot find uniformity in the artistic work of Japanese works. Japanese writers and artists believed that, uniformity spoiled the uniqueness of the work and also created disinterest in the person who is enjoying the writings or artistic work. The principle of irregularity implies that making a work irregular gives much space for the reader‘s to enhance their imaginative power .The incompleteness element of the literary works prompted the readers to long for completeness and for this they use their creative and imaginative power to a great extend. â€Å"The Japanese have been partial not only to incompleteness but to another variety of irregularity also called asymmetry. This is one respect in which they differ conspicuously from the Chinese and other peoples of Asia†(Keene,10). Simplicity is another principle of Keene which was highly reflected in the earlier works of Japanese literature. The poets and writers of ancient Japan believed in the simple beauty of nature which his subtle and serene. One of the poem which exemplifies the principle of Simplicity is the furu ike ya(the ancient Pond) kawazu tobikomu (A frog leaps in) mizu no oto (The sound of the water). Here the poet describe about the eternity of the pond as well as the sound which is created by frog as it jumps in water. This is such a simplified form of expressing the subtle beauty of nature which normal men forget to notice or perceive.Kenko is one writer who insisted on the element of simplicity and he claims that only wise men can be simple in his thoughts, expression and lifestyle. One another concept of simplicity in Japanese culture is the tea ceremony which is artistically carried out by Japanese since ages. Kenko believed that simplicity is sometimes more expensive than ornateness and is a luxury concealed in luxury. Last but not he lea st is the principle of perishability , where in the Japanese artists and writes saw the sadness evolved around the destructive aspect of nature. Persihability is that truth of life which

Global Strategic Management in the Business World Research Paper

Global Strategic Management in the Business World - Research Paper Example   One of the major myths prevailing in the organizational world until recent times was that if a company wishes to be a global corporation, it does need to locate in every continent or at least in American and European continents. However, such beliefs have been changed in recent times. It is illogical to argue that a company should invest even in unprofitable continents to know as an international company or global corporation. In order to become a global company, a company should invest only in profitable continents. â€Å"Global business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations. These transactions take on various forms, which are often interrelated† (Czinkota, et al., 2004). However, it is not necessary that the business should be established in all continents to label it as a global business. For example, the majority of the American and European companies are currently trying to establish manufacturing units in India and China as a cost reduction strategy. It should be noted that India and China are the most heavily populated countries in the world at present and these countries have abundant skilled manpower. At the same time, the manpower shortage is a big problem in America and Europe. In other words, America and Europe are expensive labor-oriented regions whereas Asia is a cheap labor-oriented continent at present. Since the international market is heavily competitive, all companies are currently looking for the cost reduction strategies as far as manufacturing is concerned. It is impossible for American and European companies to manufacture goods in their own territories and compete effectively with Indian or Chinese companies in the international market. Therefore the majority of these companies are currently establishing manufacturing units in India or China. For example, Apple, Ford, BMW, Benz etc are some companies which have ma nufacturing units in India or China. In fact, these companies are manufacturing their products in India or China and exporting them to the overseas market. The Indian city of Bangalore is famous for outsourcing business. Plenty of American and European IT companies are currently operating in Bangalore in order to exploit the cheap labor and IT skills of the Indians. Microsoft and IBM like companies have business units in Bangalore. It is illogical to ask these companies to establish the business in Antarctica or Africa to achieve global status. Instead of globalization, modern companies are thinking about glocalization. â€Å"Glocalization encourages companies to â€Å"think global, act locally†, and they could do so by using the global brand while localizing certain elements of that brand in order to suit a particular country†(Luigi & Simona, n.d., p.1).

Architect Antonio Gaudi Essay Example for Free

Architect Antonio Gaudi Essay The work of Antonio Gaudi can be seen as visionary. Ahead of his time in many respects, it becomes clear when viewing his work that he influenced many of the great revolutionary artists of the early 21st century. The significance of his life-works as an artist and particularly as an architect reveals extraordinary contributions to the thought processes of the ‘Modernists’. Looking at some two of his architectural pieces, we can discover an entirely new meaning to architecture altogether. Antonio Gaudi displays many of the fantasy elements indicative of the Surrealist movement, although his work was categorised as Art Nouveau. His progression from Art Nouveau to near-Surrealist work can be seen in comparing the reasonably modest Palau Guell (1886-1890) to Casa Battlo (1906-1908). Palau Guell is a grand scale expression of extravagance which still has many of the attributes of Classicism. It is beautiful and decadent with every aspect of glamour and frivolity related to the Art Nouveau period. Gaudi, I feel has restrained his imagination in the sense that he has not indulged in the same fantasy world we see in his later works. The Palau Guell is almost a modern incantation of the ancient Greek and Roman Colloseums. Casa Battlo represents a rather unusual perspective of the artistic movement itself. The Casa Battlo in its design resembles more of a candy-castle than a functional building. The exterior of the building is scattered with ceramic designs that Gaudi had plastered into the facade. At face value this gives the viewer a sense of the ‘other world’, a place where children go in their dreams. This was in fact, in my opinion, the beginning of the Surrealist manifesto. Completely out of keeping with the original idea of architecture, Gaudi creates a building that not only performs a function but contributes to the aesthetic value of the surroundings into which it is placed. The roof of the Casa Battlo is covered in what appears to be scales, almost aquatic in its construction, but at the same time not intrusive. At this stage it is difficult to ascertain in ones own mind whether you like it or hate it. The balconies extending from the large bay-windows are also intricately carved and resemble to a degree, alien-like heads with large gaping eyes. The vision of Art Nouveau as outrageously decorative, embellished and facetious is clearly visible in this particular piece of Gaudi’s work. The exploration of the fantasy world gives it an uncanny feel of something out of the fairytale Hansel and Gretel and can make you fell uneasy. In the strict sense of the word ‘influence’, I can be certain that I see the predecessor to the Surrealist movement in Gaudi’s work. The idea of dreams rather than reality begins to emerge in his later work which is passionately infused with richly decorative mosaics and other ceramic artefacts. If one takes into account the impression Art Nouveau wanted to make, I think Gaudi surpassed it with the kind of architectural eloquence worthy of being called a ‘visionary’. Art Nouveau’s mantra of snubbing Classical rigidity was flouted by Gaudi and his contemporaries and led to the influence of architectural movements such as Bauhaus and sculptural artistic endeavours such as Tatlin, Dali and Leger. The previous attempts at breaking from traditional art as explored by the Impressionists served to fuel a more fertile mind in terms of the architecture of Gaudi. In Gaudi’s work we see the expression of the mind in tactile form. Looking at the features built around Guell Park, evidences of the movement into the exploration of colour in architecture is also visible. The water fountains are embellished with mosaic fish and other aquatic-like creatures that by some people’s standards would be described as ‘kitsch’. However, for me this fantasy world does exactly what it was intended to do: create a feeling of euphoria and joy. It is not functional beyond the aesthetic. Gaudi is ahead of his time.

HM Analysis: Ansoff Matrix, Five Forces and PEST

HM Analysis: Ansoff Matrix, Five Forces and PEST H and M is a Swedish worldwide company which operates in the fashion sector. Its main competitors are INDITEX, GAR and Arcadian Group. The firm offer fashion cheap quality products on more than 2000 stores placed in 37 countries including Europe, Asia, North America and Middle East. It tries to adapt their products and their business model to the new market to facilitate the entry in a different cultural market country. The company has a strong corporate social responsibility concept and is involved in community and environmental projects; however it has been criticized due to several scandals. Despite of the economic crisis which causes a huge drop in the consumption and therefore in the fashion spending; HM thanks to its policy of low prices is still a quite strong company and has a good financial reputation as its results and ratios show us. The profitability of this company is due to the coast leader strategy that it has followed, focused on the outsourcing of the manufacturing process to countries with low labour costs, which allows HM to sell cheap products and obtain high profits. Also the blame for this business successful is the differentiation strategy that they have developed with the help of celebrities and famous designers lines. Introduction to the company HM (Hennes Mauritz) is an internationally famous company which operates in the fashion industry and besides it also markets cosmetics and accessories. It was founded in Sweden in 1947 by Erling Pearson. In order to know its market share, we must say that in 2009, sales including VAT reached SEK 118,697 millions; furthermore, the number of employees is around 76,000  [1]  . Geographical markets The company has around 2000 stores in 37 countries worldwide, specifically in the European, Asiatic, North American and Middle East market. Germany represents the biggest market with the 25% of HMs total shares, followed by United Kingdom and Sweden. As curiosity we can say that Glasgow has 7 HMs stores. Related to the importance that online selling has nowadays, this service is now available in Sweden, Norway, Denmark, Finland, Netherlands, Germany, Austria and UK.  [2]   Brands and products HM Group includes the brands COS, Monki, Weekday, Cheap Monday and HM home. The firm designs cheap yet chic clothing, offering this to the different segment markets (ladies, men and kids). Mission, values and goals HM describes its mission as Fashion and quality at the best price. In connection to the values, this company is driven by simplicity, continuous, improvement, team spirit, cost-consciousness and entrepreneurship. A sentence that can summarize HM values is the slogan We believe in people. Finally, HM goals are to intensify the sales in the existing stores, as well as, to increase the number of new stores by a net 10% to 15% per year. Expansion and maintaining of financial stability are HMs strategic goals. The growth, which is fully self-financed, will proceed with an emphasis on quality and continued high profitability.  [3]   Corporate Social Responsibility The company guarantees that its products are manufactured under good conditions. According to Karl-Johan Persson (CEO at HM) Being responsible is not only the right thing to do, it makes perfect business sense. (HM 2010) According to the HM 2009 Annual Report, HM acts in many markets as both a buyer and a seller. This requires HM to act responsibly and in a sustainable way with respect to the environment and social responsibility.  [4]   HM is very concerned with the supply chain working conditions, so because of that its very careful choosing the countries for the production and it also imposes a strict Code of Conduct  [5]  to its suppliers. Around sixty auditors works checking that this Code is being respected The company has environmental requirements on suppliers, as a clean production chain, green transport and sustainability policy and vision by sustainable use of resources and healthy products like the organic cotton. According to projects and cooperation, HM has developed community activities, like education and employment of woman and youth, water and innovation of sustainable textile materials. Also the company has collaborated such as UNICEF and WaterAid  [6]  . Furthermore, HM reports activities and progress on its sustainability programmes annually.  [7]   However, HM has starred in several scandals, for instance because they discarded bags of unwanted clothes outside HMS store in New York. These clothes could have been used by needy families in case not to have been intentionally damaged to avoid re-use. Besides, in March 2010, the company was criticized by pro-Palestinian groups for opening its first stores in Israel at the time when the UN Goldstone report highlighted Israels alleged violations of international law. C:Userspelegrià ±Pictureshm protesta palestina.jpg Furthermore, the German edition of the Financial Times newspaper has uncovered an alleged organic cotton fraud by European brands HM, CA, and Tchibo (Treehugger 2010) 2. External Environment To seek the main factors impacting on the industry attractiveness and on the environmental stability for HM Im going to use the study of competitors and the PEST analysis. 2.1 Competitors HMs main competitors in the most important markets are (Hoovers 2010): COMPANY COUNTRY BRANDS INDITEX Spain Zara, Oysho, Massimo Dutti, Pull Bear, Stradivarius, Zara Home and Uterqà ¼e GAP United States GAP, Banana Republic, Budgeteer Old Navy ARCADIA GROUP United Kingdom BHS, Dorothy Perkins, Miss Selfridge, Wallis, Topshop, Evans, Burton and Topman 2.2 Pest Analysis POLITICAL: HM is a Swedish brand so it has to follow the Swedish legislation, but also the laws of each country where it has establishments, for instance, in UK: The Consumer Protection from Unfair Trading Regulations 2008 which implement the Unfair Commercial Practices Directive in the UK. The Enterprise Act 2002 which has wide-ranging implications for businesses and consumers. The Electronic Commerce Regulations 2002 includes the information that the company must share with online customers and regulates advertising. Distance Selling Regulations 2000: these laws are aimed at businesses that sell goods or services to consumers by the internet, mail order, phone or fax. The Competition Act 1998 which forbid certain types of anti-competitive behaviour. Its also remarkable that in 2009 the Swedish corporate tax rate was reduced to 26.3 from its previous level of 28%. Trading agreements: most of the HM business is located in EU countries -such as Germany and the UK- without custom duties. ECONOMIC: Although the GDP dropped because of the crisis, it has increased by the 1.2% in the second quarter 2010.  [8]   Since March the 5th 2009, the official bank rate is placed in 0.5%  [9]  , because of that the investment cost is low. Consumer spending on clothing rose by just 10%  [10]  between 2004 and 2008, well below the 19.2% increase in overall consumer expenditure during this period. Even though 2009 has been characterized by deflation, the inflation rate is again positive (1.14 in September 2010)  [11]  . That is to say the demand is starting to rise. SOCIAL Due to the social and environmental conscience, HM has to adapt its policy and products to the new customer awareness. Fashion is more and more interesting for young people and that is the reason why this consumer group spends a high part of its incomes on clothes. Customers seem to prefer customized garments. These kinds of products are supplied generally by online sellers but can represent a competence. Fast changing fashion styles make the designers to be ready for a reply. HM is operating in Middle East and in Asia, therefore it should take into account the social and cultural differences (religion, language or roles of men and women in the society) TECHNOLOGICAL: Technology to make clothing: more updated machines are necessary to accomplish certain colours and patterns. The development of media technology and the internet will make HM popularity to rise. Online selling, available now in seven markets 3. HM financial performance To know HMs financial situation I am going to make an analysis of the most important financial variables and also to compare them with Zara and Primarks ones. Sales per year UK is HMs fourth largest market, contributing 6.4% of its turnover (Mintel 2010). 2005 2006 2007 2008 2009 SALES ( £) 400472 448583 527534 524531 565889 CHANGES IN SALES (%) 8,0986533 12,013574 17,600087 -0,569252 7,884758  [12]   In 2008, due to the financial crisis, UK suffered a huge drop in the GDP and in the consumption, for example the household clothing expenditure was 21,60  £ per week and in 2003 it was 27  £.  [13]  At the end of May 2010, sales rose by 15% due to the fact that 10 new stores opened. and at the end of May 2010, sales rose by 15% due to the fact that 10 new stores opened and at the end of May 2010, sales rose by 15% due to the fact that 10 new stores opened 14 In the previous graphic, we can see Primark has a bigger market share and besides it could profit of its low prices in the crisis, gaining ground to its competitors. Zaras turnover is lower than HM. Operating profit It has not followed any trend for the last five years, it has fluctuated depending on the year. 2005 2006 2007 2008 2009 PROFIT ( £) 44260 62013 53041 8767 10576 CHANGES IN PROFIT (%) -2,906658 40,1107094 -14,46793 -83,47128 20,634196  [15]   In the previous table, the most notable thing is the sharp decline that the operating profit had in 2008. The causes are the increase in selling and administrative costs. According to the 2008 Annual Report this is mainly due to an increased cost level relating to reinforcement of the organization in preparation for the long-term investment in store expansion, Internet and catalogue sales and new initiatives. 16 As we can see in this comparative chart, the three companies operating profit has followed a similar tendency with an important drop in 2008. We can also notice that Zaras operating profit in UK moves in negative numbers. Liquidity Analyzing the following table, we can conclude that HM has a healthy financial position, because in general to have a current ratio higher than 1,5 is a good sign, even more if its a fashion retail company. 2005 2006 2007 2008 2009 CURRENT RATIO 1.76 1.77 1.4 2.4 1.83  [17]   The liquidity or acid test ratio shows how liquid the company is relative to short-term liabilities. Stock is excluded as it can take months to turn into cash. As its higher than 1, we can say that the liquid assets exceed the current liabilities. 2005 2006 2007 2008 2009 LIQUIDITY RATIO 0.97 0.96 0.88 1.77 1.22  [18]   It can be said that HM has sufficient money available to meet its short-term commitments. Thanks to the next graphic we can conclude that in liquidity terms Primark can have problems because its current ratio is always under 0,5. 19 Solvency 2005 2006 2007 2008 2009 GEARING RATIO 34.61 81.82 110.09 52.24 51.12  [20]   The gearing ratio measures the proportion of the companys total capital that is borrowed. The higher the gearing ratio is, the bigger the proportion of the companies money that is borrowed and therefore the bigger the risk. In 2007 the ratio obtained was worrying because the loan capital was higher than the capital employed. This was due to the heavy investment that HM was doing in its international expansion and in new initiatives. 21 The chart shows us that Primark has solvency problems so it could have problems if interest rates are going up. On the other hand, Zara is solvent. Investment In this paragraph I have used the ROCE (Return on capital employed) which measures whether or not a company is generating adequate profits in relation to the funds invested in it and is a key indicator of investment performance. 2005 2006 2007 2008 2009 ROCE 63.1 82.06 69.44 7.43 6.16  [22]   In retail lower figures would be experienced, ranging between 5% and 15% and in the last two years, is where HM is placed. We can see that this ratio had a sharp drop in 2008 but before this year this company was extremely profitable. 23 Primark is the best performance in this area and Zara has seriously problems above all caused by the negative numbers in its profits. 4. Competitive strategy 4.1 Porters five forces analysis In this paragraph, Im going to use Porters five forces analysis to determine the intensity of competition and profitability that can be expected in the fashion retail sector. C:Userspelegrià ±Picturesporters-five-forces-model.jpg  [24]   Threat of new entrants UK market is not saturated There are not barriers to entry in distribution due to the low capital required to open a new store. However, in manufacturing there are important barriers to entry due to the scales economies and to the high investment capital required. Fashion products have a high margin. Threat of substitute products For the fashion sector we must talk about replacing brands, not products. There are a lot of fashion retailers in the market which HM is present. Besides, the demand is very variable in this market because of the continuous changes in customers needs and requirements. Relation between quality and price is improving because of the outsourcing of manufacturing in countries with lower labour costs. Bargaining power of buyers One negative aspect is the almost nonexistent loyalty in the cheap fashion segment. Also the switching costs are low. Price is a very important variable for customers. Among the positive aspects its important to say that the volume of purchase is small, that is to say a single buyer is irrelevant for the company. Apart from customers association, they are not very well organized to defend their interests. Bargaining power of suppliers It is not very high because there are a lot of suppliers in countries with low labour costs. That is to say, retailers can impose the demanding conditions because they have more power than suppliers. Rivalry among existing firms in the fashion industry There are a lot of existing local, national and international competitors. The opportunities to growth are not very high because of the maturity of the sector. The price variable is very influential in consumers when considering alternatives. The quick changes in customers requirements do not permit to develop strong scale economies. In this market is very important the good image of the brand worldwide.  [25]   7.2 HM competitive strategies Cost leadership It is a strategy based on scale economies and in the outsourcing of the manufacturing process to countries with low labour costs. In this way the company can offer low prices  [26]  without losing quality and besides being profitable. Thanks to it, the company can self-finance to increase the number of stores and the sales. HM mission is offering quality at the best price. Differentiation strategy This strategy was implementing few years ago. Celebrities and famous designers have created exclusive collections for HM  [27]  . Thanks to these collaborations, the company achieves to differentiate in the fashion retail market. This phenomenon is called masstige  [28]  , and can be defined as an alliance between a prestigious brand and a mass consumer brand. Thanks to it, consumer can buy a branded product at an affordable price. Masstige is formed by two words mass market and prestige Customers perceive that HMs have an added value in comparison with other competitors and they are willing to pay a premium price for them. It the short run the company improves its turnover and in the long term it builds a stronger brand awareness and prestige that it could use to penetrate in difficult markets. 5. Strategic directions of development I am going to use Ansoffs matrix to analyze the main strategic directions followed by the company through the product and market: C:Userspelegrià ±PicturesAnsoff-Matrix.gif  [29]   Market penetration: This strategy is used to increase existing products sales in the current market. This can be achieved gaining competitors customers and encouraging them to acquire more companys products. HMs key for market penetration is offering fashionable clothing with cheaper prices than other competitors like Zara  [30]  . Doyle (2002) argues that the foundation of a successful brand is quality. The company is very concerned about that, therefore it has comprehensive quality control methods which guarantee customer satisfaction. Thanks to the strong advertising campaigns the company has increased its popularity worldwide helped by the globalization of fashion trends and lifestyles. Market development: Lynch (2003) says it involves targeting new segments of a market, identifying new uses for the companys products or entering new international markets. HM internationalization strategy is based on entering one market at a time. Although the standardization of HMs products, the company introduces slight variations to be adapted to the new market culture. According to the new market segments, the company has launched COS (Collection of Style) with more expensive and smarter clothes than the HMs common one. Product development It can be defined that offering really new and innovative products to the current customers. HM develop this strategy, for example, through strategic alliances with famous designers and fashion icons like Karl Lagerfeld, Madonna or Roberto Cavalli which improve HMs prestige worldwide. Furthermore, the company concerns about research and development, for instance, it introduced environmental friendly materials like organic cotton in its 2008 Spring Collection and then along its entire range of products. Also it is important to underline here that HM has created perfumes, cosmetics and beauty products. Besides as I have said in the introduction HM has a home line available on the internt. C:Userspelegrià ±Pictureskarl.bmp . Diversification: This strategy is the riskiest because it means to develop new products and entering new markets. HM has been focusing in fashion items like clothes, jeweler, shoes, bags or accessories so it has not developed very much this strategy. Only they have performed a diversification strategy, specifically household items through HM Home.  [31]   The company has also developed curious products such as the stuff pack for the computer game The Sims 2 called Fashion Stuff Pack in June 2007 in collaboration with Maxis game developers. 2 6. Methods of development In this section, I am going to analyse the methods of development used by HM in the recent years, and besides the benefits and challenges that each one involve. Lynch (2003) said that HM has followed a forward vertical integration strategy as method of growth. This means that the company develops activities oriented to customers, the final product and the distribution network (retailing) more than related with suppliers (backward integration). Thanks to this strategy, the company can collect information about sales and customers needs to reply quickly to changes in the fashion market. HM and Zara are known as fast-fashion retailers. This has permitted them to expand successfully in Europe, Asia and America. However, they have a different internationalization strategy, because HM tends to adapt its products and strategy o the new market while Zara reproduces the original successful business model in all the markets. Zara prices vary depending on the country while HM has the same price in all the markets in which it is present HM is a strong financially company which seeks to maintain a good profitability in its growth strategy. We can say that the growth is substantive but also controlled. The growth goals are to increase the number of stores by 10-15% per year, as well as increasing sales in existing stores. In the last five years, the company has had a great growth in number of stores, turnovers and earnings per share. Focusing on HMs geographical expansion, its first store abroad was opened in Norway in 1964. Then it continued with the expansion in UK, Denmark, Switzerland and Germany. In the 1990s, it opened stores in Finland, France, Belgium, Austria, Portugal, Spain and the Netherlands. The first store in US was opened in New York in March 2000. The first store in Asia was in Dubai in 2006, and thanks to a franchising strategy. After this, it entered to East Asia by opening stores in Hong Kong and Shangai  [32]  in 2007. Japan in 2008, Russia in 2009 and Corea in 2010 were the following countries to enter. The two first Israeli stores opened in 2010 and as I said in the introduction there were pro-Palestine group protests. It is planned to open new stores in Croatia and Singapore for 2011. HM main method of entry is an organic growth by opening is own stores in the new market. But we can see also that since 2006 the company has followed a franchising strategy in Middle East to open 3 stores in Dubai in agreement with M.H. Alshaya, a company from Kuwait specialized in holding franchises with international retail brands. In this paragraph I am going to use the SPACE matrix (Strategic Position Action Evaluation matrix) which is a management tool used to analyze a company and to determine what type of strategy it should undertake. Rowe et al. (1989) developed this model based on four important variables: The stability/ turbulence of the environment Industry attractiveness The competitive advantage The companys financial strength Throughout this report I have analyzed these variables, therefore it can be argued that HM is a strong financially company, as the sales, profits and financial ratios show. To determine the industry attractiveness it is useful the Porters five forces seen in the section 4. Following with the environmental stability we can use the PEST analysis done in the section 2 and for the competitive advantage it has to be taken into account the strategic directions and the methods of development. After having analyzed all these points and drawing the SPACE matrix, it can be concluded that HM should follow an aggressive strategy. HM has a strong competitive position in the market (a known brand worldwide) and a quite good financial position to support this strategy. It needs to use its internal strengths to develop a market penetration and a market development strategy. In fact it is the strategy that HM has been followed in the last years, as the expansion to Asia and Middle East show (market development strategy) and opening more and more stores in the existing markets such as Europe (market penetration). As recommendations, it can be suggested that the company entered South American market by performing a market development strategy. HM has not arrived yet to this market and it would be very interesting due to there are a lot of customers in this market interesting in buying fashion cheap clothes and the company could adapt quickly to the South American market culture, gaining ground to its competitors within a market full of opportunities to growth. On the other hand as a market penetration strategy it can be suggested to follow with the opening of new stores in the current market, increase the size of the existing stores and try to manage present products and services more effectively.

Nell :: essays research papers

Nell 1) The loss of Nell's twin sister had a dramatic effect on her. Nell and May were raised in a secluded environment with no outside contact. As a result, May and Nell became very close emotionally and were an integral part in each others lives. When May died, Nell lost part of her life as well which resulted in vivid memory replay. A good example of this is when Nell was turning around in circles by herself but, in her mind, she was turning around in circles with her missing half. At the end of the movie, the evidence of the importance of May in Nell's life was still evident as Nell played will Jerry's daughter on the rocks that May and her once played on. The movie did portray what is generally believed about twins. The loss of one had a dramatic effect on the other. They had their own twin speech and their own games. At the end of 20 plus years, Nell still felt the loss of her twin sister.   Ã‚  Ã‚  Ã‚  Ã‚  2) The expert psychologist in the movie believed that Nell was mentally retarded and had made a small amount of intellectual development as a result of being raised in seclusion. Fortunately, they were wrong. The speech that Nell gave in the courtroom proved that she had developed intellectually. While the language that she used was different, Nell still gave a good list of very abstract ideas that someone who is mentally retarded could not possibly comprehend. Nell understood why she was different saying that she was raised in a small world and knew small things unlike the large things found in the city of Charlotte, N.C. This proved that Nell was very capable of living by herself and taking care of herself.   Ã‚  Ã‚  Ã‚  Ã‚  3) The experts, in the beginning of the movie, said that Nell was not capable of making the correct judgments to make in the world by herself. They did not believe that Nell had the wisdom to make the correct choices in life situations. It seemed evident to me that Nell already possessed more than enough wisdom to make it on her own. After all, she basically took care of her crippled mother all by herself.   Ã‚  Ã‚  Ã‚  Ã‚  4) Nell is not mentally retarded. Nell was raised in seclusion with her twin sister and a crippled mother. The things that Nell learned were obtained socially from a woman that had loss the use of part of her body. The body language that Nell had learned were obviously learned from observing her mother. For an outside viewer Nell must have looked like she was mentally

Immigration is a new identity in Brick Lane by Monica Ali Essay

Monica Ali’s Brick Lane and Amulya Malladi’s Serving Crazy with Curry both portray the rising identity changes that occur with the first and second generation immigrants. Both novels reveal that when it comes to immigration, due to a difference in their surroundings and exposure to different cultures the second generation experiences a different setting which contributes to their developing identity. However, their developing identities becomes a contrast to the identities of the elder generation; thus creating a â€Å"culture clash†. â€Å"Culture Clash† is the act when one or more cultures are incorporated into one environment and as a result, traditions are challenged causing a disruption. First generation characters share the traits of being indignant of changing cultural values during immigration while the second generation are keen on conforming and leave their roots in exchange for freedom of being accepted into society. Through the characters and u se of language, both Monica Ali’s Brick Lane and Amulya Malladi’s Serving Crazy with Curry demonstrates how immigration creates a difference in identity that exists between the first and second generation. Coming to a completely different country, not knowing anyone at all, the first generation characters tend to be indignant. In both these novels the first generation immigrants express bitterness when adapting to different surrounding. Saroj Venturi from Serving Crazy with Curry, expresses her resentment towards the new culture, when she says â€Å"It was coming here, to this white pit that changed things between Avi and her. If they stayed in India, if only he’d wanted to stay, they would’ve been happy† (Malladi, 15). By comparing her new place of residence to a hole, Saroj feels trapped or exiled within this alien land, proving to be the motive for her resentment. Saroj displays her regret when she wishes to have stayed in India by saying that she would have been happier there thus providing a reason for her refusal to find happiness in her new environment. Similarly in Monica Ali’s novel Brick Lane, Chanu Ahmed was asked for permission by his wife, Nazee n, to attend English lessons and here he demonstrate the characteristic of resentment: Your going to be a mother†¦Will that not keep you busy enough?  And you can’t take a baby to college. Babies have to be fed; they have to have their bottoms cleaned. It’s not so simple as that. Just to go to college, like that. (Ali, 57) In this passage, Chanu rejects his wife’s idea of attending English classes and uses the excuse of his wife’s pregnancy and awaiting motherhood as a way of discouraging her. On top of that he also asks questions upon questions which may suggest bitterness towards her idea of going to school and attempting to fit in with society. Not only does Chanu discourage conform into society, he also discourages his daughters from becoming too westernized because he wanted to keep their Bengali culture rooted within themselves. Both Saroj from Serving Crazy with Curry and Chanu from Brick Lane being first generation immigrants demonstrate a common trait of resentment. Growing up in a place that is nothing like your place of origin, second generation immigrants convey acceptance while being raised in a different environment than their parents. The second generation immigrants identify themselves according to where they were born instead of their place of origin. Both Devi from Serving Crazy with Curry and Shahana Ahmed from Brick Lane, were both raised in a western environment and identify themselves as either â€Å"American† or â€Å"British†. Shahana presents her determination to fit into society when she states that â€Å"She wanted to have her lip pierced. This was latest thing. Last week she wanted to get a tattoo.† (Ali, 240). The act of getting piercings and tattoo’s are activities that are classified under western culture and when Shahana wishes to get them, it shows that she is eager to get involved and fit in with the society she is from. Getting a tattoo on her body, will represent the permanent residence of w estern culture within her life. Both Malladi and Ali portray the difference between resent and acceptance along with the idea of opposite traits enhancing the thought of conflict between generations. In both novels, Monica Ali and Amulya Malladi portray the fact that first  generation immigrants tend to retain their cultural values while the second generation are willing to exchange their roots for greater freedom. In Serving Crazy with Curry, Saroj Venturi wishes to instil Indian values within her children when she says, â€Å"Why couldn’t she learn to cook like all good Indian girls?† (Malladi, 19). She feels that her children do not know enough about their country of origin, and wishes to incorporate some Indian traditions into her daughters’ western lives so that they do not stray away from their Indian culture. Chanu from Brick Lane, faces a similar situation to Saroj as he also tries to incorporate Bengali culture into his daughters. Chanu uses language to discourage his daughters from becoming too westernized: â€Å"[†¦]that I am going to tie her up and cut her tongue. Tell the Memsahib that when I have skinned her [Shahana] alive she will not be looking so pleased with herself† (Ali, 162). Chanu refers to his daughter as a Memsahib which is a title used in colonial India as a form of respectful address for a prestigious woman. Chanu addresses his daughter, Shahana as a memsahib due to her behaviour such as acting snobbish and stubborn like a prestigious woman; qualities that he finds to be developed as a result of westernization. Chanu uses words such as â€Å"cut† and â€Å"skinned† to threaten his daughter so that she would behave. In contrast to the first generation, the second generation exchanges their cultural values for more freedom. In Serving Crazy with Curry, Devi Venturi gets a taste of her own freedoms in the area of dating: â€Å"And each time she [Saroj] snooped, she expected to find an unsuitable man lying naked in Devi’s bedroom, or worse, naked women† (Malladi, 19). The fact that Devi’s mother has to snoop around to find a naked man or women in Devi’s room shows her limits when it comes to controlling her daugh ters life and dating lifestyle. As well as the word â€Å"naked† represents Devi’s growing freedoms that she later uncover after certain stages she comes across within this western culture. From Brick Lane, Shahana has the newfound freedom of wearing what she wants. Having the freedom of choice in clothing Shahana chose to wear a skirt, which is an article of clothing that exposes the legs. When Shahana walks past a group of boys they turn around â€Å"She looked at them and cocked her head. Nazeen wished that Shahana had her trousers on† (Ali, 217). Choosing an article that exposes body parts strongly goes against the typical Bengali culture which proves that her choice in clothing is affected by the western society  that she lives in. Both authors use characters to inform that the first generation attempts to protect their cultural values while the second generation lets go of it, demonstrating their clashing ways of adjusting to changes due to immigration. Many people make the decision to leave their country of origin and immigrate to a foreign land due to the idea of finding success and living a better life. First generation immigrants have an eagerness to acquire success and the second generation has a lack of commitment. In Brick Lane, Chanu graduated with a degree in English literature and moves to London because he finds it to be the key to success. Chanu’s determination is shown when he says â€Å"Now I have to get the promotion† (Ali,36). The term promotion means to move to a higher, more important position than previously and Chanu’s desire to move onto the next level symbolizes his desire to be successful. Avi Venturi from Serving Crazy with Curry, deals with a similar situation as he learns that the military was not the right path for him when he says â€Å"This is all I am left with. The army gave me this and what else? No medal, no nothing.† (Malladi, 85). Avi feels he must obtain achievement, therefore he travels to San Francisco, when he was offered a job there, which leads him to be where he is now, a successful business man. Avi had the determination to be successful and fulfill his ambitions, unlike the second generation who lack this trait. The beginning of Serving Crazy with curry demonstrates Devi Venturi’s character as a failure: After Devi was laid off (yet again) a week ago, it started to dawn on her that she was not going to be able to change her life. Everything she ever wanted had become elusive and the decision to end her life, she realized, was not only a good decision, but her only option. (Malladi, 1) This quote in particular shows Devi’s lack of determination and commitment in achieving her goals to complete tasks and achieve what they want. In the first sentence, Malladi describes Devi’s failure being quite continuous when she states â€Å"yet again†. When she states that â€Å"she was not going to be able to change her life† (Malladi, 1) this displays Devi’s lack of commitment and  determination in accomplishing her goals because once she fails, she no longer has hope and decides that her fate will never change thus cancelling out any possibilities for improvement. The idea of not improving and changing what she thinks could be her fate leads Devi to think that the only choice she has is to end her life, which shows her lack of enthusiasm and determination to fulfill her ambitions and desires. Both novels portray the effect that immigration has on the identities of first and second generations immigrants. Authors, Monica Ali and Amulya Malladi use language to highlight the contrasting traits of characters and focus on the non-parallel connections between the first and second generation immigrants. When it comes to immigration diversity in the external environment contributes to the complex relationship between the two generations.